Tuesday 24 February 2009

Test drive

A Nano on a test drive ahead of its launch
Place: PUNE

Early bird. An early Nano on a test drive on the roads of Pune. There was such enormous curiosity about the car then, and it was thrilling to see it up close. The flimsiness was apparent even then, right?

As Tata's gift to the lower middle classes, it alternately had the dream of making every Indian who earned even a little a car owner and the nightmare of Indian roads getting clogged by these little beetles. Well, neither happened, or rather the clogging of cities had other reasons, and the dream of the lower MC buying cars remains unfulfilled as not many bought into the dream.

Yes, Ratan Tata bemoaned the missed opportunity, but then selling a substandard product had not prevented the group from selling well before! 

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